🔦 Track 2: Mini Games for Everyone: Designing Gamified Experiences Beyond Gaming

Background

Most people are not gamers — but almost everyone enjoys playful interactions.

Mini games are becoming a powerful tool for:

• brand engagement
• education & learning
• customer loyalty
• event activation

Playtingz enables brands to use mini games and playful mechanics to engage users in a simple and accessible way.

EngageX enables interactive experiences during events, campaigns and community activations.

Together, they enable gaming mechanics without gaming audiences.

The Challenge

🚀 Your Mission

Design a gamified mini-game experience for non-gamers, using as example:

• EngageX as the event, campaign or community engagement layer

Your solution should target a new or underserved market, for example:

• Banking & financial services
• Retail & consumer brands
• Education & learning
• Corporate events & conferences
• Public services or smart cities

Core Challenge Question

How can mini games create engagement, learning or trust for people who don’t consider themselves gamers?

Optional Focus Track: Banking & Finance

(highly encouraged, not mandatory)

Think about:

• financial literacy
• onboarding & product education
• saving, investing or budgeting behavior
• trust-building in digital banking
• event-based customer engagement (roadshows, launches)

What Teams Should Design

Examples (inspiration only):

• a mini game that explains a banking product during an event
• a playful way to teach saving or investing habits
• a gamified onboarding for a digital bank
• an event-based brand activation using mini games
• a loyalty or rewards-based game mechanic

Why This Is Powerful

This challenge explores:

• gaming as a universal interaction layer
• how brands and banks can become more human
• how events can drive lasting engagement
• how gamification unlocks new markets